What you have is something of a problem/product/market fit. You can work on (old/new) problems, products, markets. Collectively named Opportunities.
Opportunities exist in multiple forms - essential, good, great return/risk combinations.
If you have been in product development, you can appreciate that this is very scale dependent.
Some things are more essential than the rest, even with equal importance to the product(s). The pace of business or audience outlook is very much an element in where the most attention is focused.
Business decision making trumps what is required by products as long as it is based on customer decisions.
When the customer allows you to build new products, those opportunities represent significant monetary value.
When the customer is not using your product, these represent opportunities to work on problems.
And so it goes.
Working on Problems - aka Existing Products
What could be important in a market fit product?
The reality is, a market fit product is a crucial junction in any entrepreneur and their teams journey. There couldn't be more reason to celebrate.
But work remains, piercing through that golden line are questions, that a true product builder might think about, but keep to themselves for a little while.
Is there a better product? How well has the product faired in the mind of the users? What kind of shelf life this market environment has?
Growing Markets for Businesses or Existing Unoccupied Markets
Analysis here is done through defining segments.
Working on Products - aka New Product and Perspective Development
Newly defined markets rest here.
Working on Markets
Similar markets rest here.