Target Audience
Where to win
Total Benefits
Positioning
How to Win
Communicating Benefits
Resources Needed
Talent/Skills
Standing Out
Attracting
Needed Formula
Design
Messaging
To recall, it’s easy to think in these three ways:
Your communication within the company will need to specify these while making employees understand your BIG WINNING MARKETING STRATEGY. These are:
Now, you have to think your strategy. Let’s take an example.
You are a Mixed Fruit Juice brand.
You choose a location. And you know buyers can purchase the cheapest brand with multinational presence. So you target an audience that is willing to spend more than the cheapest. You also know the buyers can purchase the best brand, which is expensive, so you exclude that audience as well.
As you ask a higher markup from the customer, you have to present them with additional real benefits. The idea is to get to know the customer better and solve more of their problems.
This is winning in the mind.
Let’s think of the market in which these people exist. You have the formula for winning in the mind. Now that message needs to reach users and also stick.
You need a combination of availability of buyer attention, and an associative image that lives up to a costlier brand. You partner with a TV celebrity, and build assets like websites, channels, and partners. The channels you use are:
You run these on a timeline and have gotten hold of buyers actually buying from you.
All these need resources and skills. You have to consistently do this, so you hire the talent and give them the required budget.
This is winning in the market. Through a strategy which is bound to have attention and associativity.
Here, you need design, a channel strategy, and a reason to stop users every time they see your marketing. This is major leg work and requires understanding your buyers and what strikes them to wait for your product/service. Ad agencies have spent countless years perfecting this skill. And you can too.
Become our client and we will do this work with you.
GTM is about communicating benefits over to the consumers over the product lifespan. Read Here
Messaging is one step forward in turning this simple explanation to an expert led perspective. Read Here
Get started on prioritizing your segments by reading the idea of marketing to one. Read Here